What's up??
I'll tell you what's up...


I'M BORED... Bored of life. And everything around me.
Nothing seems to be the same. And yet, everything seems to be the same.
Time is standing still. I am not living; only surviving... Passing time cuz there's nothing else to do.


Nobody to heal this hurting mind.
Nobody to listen to an aching heart.
Nobody to bandage the bleeding soul.

FUTURE MEMORY ARTICLE

This article is about the person most of you are familiar with. He is good at multi-tasking, be it counseling, or writing, photography, or event management, but neither of these is his profession. Magazines have called him an ad-maker par-excellence, a world-class campaign designer, and even a genius beyond comparison. However he is a philanthropist and an evangelist by nature. One of the youngest faces of the Indian ad industry, he is the CEO of Eternal Designs, and winner of many national and international awards. That person is me.

But, many of you wonder, even as you look at me in awe and amazement, as to how I have risen to the top in such quick time. Was it as easy as it looks, or did I face failures too? Was it a bumpy ride, or a walk on the path of roses? And finally, was it as ethical as it seems, or were there aberrations? I have tried to answer these questions as honestly as possible in this article. I hope these answers will give you a true picture of the happenings in the last five years of my life.

I started my career in the field of advertising with JWT, after I passed out with a diploma in marketing management from Institute of Management Technology, Ghaziabad. I joined them as Assistant Manager (Relationship and Account Management) at their Mumbai office, and, since then, rose steadily up the ranks before quitting to join Eternal Designs. I was the nationwide strategy head when I quit JWT about 8 months ago.

Since I joined, I focused on achieving excellence in every activity, big or small. However the focus on excellence was never at the cost of values and ethics. JWT has always prided itself in ethical conduct in its business, and ad-making. However, I ensured that this focus became part of the work culture there; an organizational mission at JWT within India. I was responsible for JWT not taking up many important projects, since they went against my inner value system. However, with my talent and some luck, I made up for it there, and showed how to be the best while still being uncompromising.

I started out, as the AM (RAM), but soon grew to head the department at the regional level. I took a lot of key decisions, and brought JWT a lot of new clients which helped this growth. Some of my major successful decisions included the launch of the Vodafone campaign, and the repositioning of Ford in India, both in the year 2009. However, there was also the failed Nestle campaign, which was the only major blur in my career at JWT.

My growth from the regional head (RAM) to country head (Strategy) was a matter of envy for others, and pride for me. This growth was brought about by a few factors – my innovative profit-making strategies, internal recognition by top management, and expansion of JWT. However, at no stage did I stoop low, or go back on my values. In fact, I was awarded “the most ethical businessman of the year” award, twice in a row. That was, by far, the greatest achievement of my professional life. Since childhood, I had dreamed of going up on stage and looking the world in the eye, with no regrets and no guilt. And twice, my dream came true.

Thus my growth, as phenomenal as it may seem, has never been at the cost of values, ethics and beliefs that I have held and nurtured through the years. It has been a success, built slowly and strongly, with every failure being a learning experience. Recently, I was nominated as the “MTV Ideal Idol” for today’s youth. I don’t know about being an idol, but yes, mine is a success story, which is rich in experience and learning, a story that is worth more than just reading – it’s a story worth emulating.

this article was to be submitted by me (an aspiring student manager frm IMT Ghaziabad) as part of an assignment to be used for course evaluation. this is supposed to be an article published in a leading magazine 5 years hence....

any comments ppl ???

Both were in the news...

Both had Ak-47s…

Both were involved in deaths directly / indirectly…

Both were involved with terrorists…

Both were sole earning members of there families…

Both had a young daughter who was studying…

Both were heroes…

&

BOTH WERE IN NEWS…

Recently, I had one of those normal crappy days @ work… few defects here and there… a little bit of gyan sucking from the senior junta here and there… I made my way back home… as always I again never got to see the sunset… I have forgotten the evening sun completely… Ok! That’s another story all together… With nothing to do… I switched on TV…!! Still in that mental shock of seeing those defects… I could hardly hear anything properly forget keeping my eyes open!

But I could hear somethings here and there…

Major shot dead

Cremated full honors

I must have fallen asleep… coz the next words I hear are…

He is like an elder brother to me… , Big B family

Sister Priya Dutt says – we all can sleep well tonight… it’s a great relief

Salman Khan saying – We always knew he was innocent

I manage to open my eyes… and see the news flashing – “Sirf Munna not bhai – All TADA charges against him withdrawn.” And I wake up with a WHAT THE HELL reaction on my face…

Welcome to India… Ladies and Gentlemen…

This is a country of the biggest ironies…

On the same day I hear the most strikingly opposite news…

The judiciary in India is SO heavily influenced by the politics…

BBC flashed – "Hisbul Mujahidin's Most wanted terrorist 'Sohel Faisal' killed in anantnag, India. Indian Major leading the operation lost his life in the process. Four others are injured.” even as the body of Major Manish Pitambare, was being cremated with full military honours at Thane. Major Manish H Pitambare got the information from his sources about the terrorists' whereabouts. Wasting no time he attacked the camp killed the Hisbul mujahidin's suprimo and in the process lost his life..... To the bullets fired from an AK47.... He has a wife and a daughter , age .....18 months! Major Manish never said 'I have a daughter' ...before he took the decision to attack the terrorist hide out in the darkest of nights? He never thought about having a family and he being the bread earner.

Hardly any news about him was flashed on the TV because they all were busy APPLAUDING the release of a former drug addict, an actor in real and reel life, a suspect who's linked to bomb blasts which killed hundreds. Their aim was to show how he defied the TADA charges and they were so successful that his conviction in possession of armory had no meaning. They also concluded that his parents in heaven must be happy and proud of him..... Parents of Major Pitambare are still on this earth and they have to live rest of their lives without their beloved son. His daughter won't ever see her papa again.

Both had Ak-47s…

One had them to kill the countries enemies and the other to support them

Both were involved in deaths directly / indirectly…

One to kill the country’s enemy and the other indirectly involved in killing innocent civilians

Both were involved with terrorists…

One killing them… one supporting them

Both were sole earning members of there families…

One earning few thousands in a govt job and the other in crores

Both had young daughters…

One who was 18 months old and the other studying in USA

Both were heroes…

One was a real life hero and the other was a REEL life hero

&

BOTH WERE IN NEWS…

AND YET THE COUNTRY CELEBRATED Sanju’s RELEASE and DIDNT MOURN Major Sir Manish Pitambare’s death!

Welcome to India… Ladies and Gentlemen!

My reply to the mail:-

well ******, thanks for the mail...

but then all i can say is u are jumpin the gun here, by assuming that the judiciary is not capable of deciding whether the person standing before them is cuplable/guilty or not....

it is possible that he was involved in aiding the bomb-blast suspects, and also possible that he might not be involved...

tho it is very true tht we as Indians have been fed, and to this i hold the media largely responsible, on glamour and not realism... a reel life actor will be a role model for many more ppl/children than a real life hero wud be... and this is very saddening....